About Dotty About Braille

Dotty About Braille was founded in May 2023 by me, Hayley Kellard, a disabled entrepreneur based in Greater Manchester.

After finding myself between businesses, I started looking for a part-time job, and came across one with the RNIB that required braille. I’d learned some at school and had grown up around it (my mum is an avid braille reader), but I couldn’t remember much. With six weeks before the job closed, I set myself the challenge of relearning both Grade One and Grade Two braille.

I didn’t get the job, but I did discover a real passion for braille, just like my mum.

Being a typical entrepreneur, I started thinking about how to turn that passion into a business. I’d always been aware of how limited braille greetings cards were, often old-fashioned, overpriced or not fully accessible.

So I created a unique range of fully accessible braille cards: no images, no patterns, no printed text, just braille. They’re available in a variety of colours (because yes, blind people often have a favourite colour!), and the colour is typed on the back for accessibility.

I can print braille in any language with an official braille code and have already produced cards in English, Spanish, Italian, Dutch, German, French and Polish.

Since launching, I’ve completed an Advanced Grade Two (contracted) Braille course, a challenging but incredibly rewarding achievement, which I’m proud to say I passed with flying colours.

The name Dotty About Braille came from my mum joking that I was “mad about braille” because I rang her multiple times a day with questions!

Hayley and her husband Scott at the Small Awards, both are wearing black tie, Scott is holding a glass of wine.

About Hayley

I was born with a rare genetic eye condition called Wagner's Syndrome, which means I have been visually impaired my whole life and I've had multiple operations to help improve and save my sight. Despite having little peripheral vision, being unable to see in the dark, or being able to see small text, I consider myself to be very lucky to have the sight I do have. I do wish I could drive though!

I also have a condition called POTS (Postural Tachycardia Syndrome) which has had a huge impact on my life, I lost my job as a Buyer back in 2018 and I'm unable to work a regular full time job, and this is why I became an entrepreneur. I love being an entrepreneur but I believe it should be a choice and for many of us, it isn't a choice, it's either become self employed or don't work.

I live with my husband Scott in Greater Manchester, we both have a huge love for the Darts and go to watch it as often as we can (assuming they provide accessible seating for visually impaired people, sadly not all events do.)

Hayley stood in front of 10 Downing Street.

Making a difference

I'm very passionate about advocating for people's rights, I feel I've been doing it in some way or another most of my life, but I never felt that I had a voice before, who would listen to me?

I'm a volunteer for Greater Manchester Sight Loss Council (Part of Thomas Pocklington Trust) - our goal is to make our local area more accessible for blind and visually impaired people. We do this by doing audits, offering free training and creating audio guides.

I was a member of The Lilac Review steering board, which was a real honour and I was so proud of what we achieved, this has now become The Lilac Centre and the work continues.

Awards & Accolades

I've received some amazing feedback since launching last year, here are some of the awards and accolades either myself or the business has received:

Tameside Business Awards - B2C Start Up Business of the Year 2024

Federation of Small Businesses - Diversity & Inclusion North West 2024

The Small Awards Finalist - New Kid on the Block 2024

Pride of Tameside Awards Finalist - Entrepreneur of the Year 2024

UK Start Up Awards - Rising Star Award North West 2024

f: entrepreneur #IAlso 2024

#SmallBiz100 2023

Theo Paphitis' Small Business Sunday Award

Gift Of The Year Awards:

(Highly Commended in Cards, Wrap & Stationery and

Health, Wellbeing & Accessible)

A blue scalloped edge box with white text saying small business Saturday, 2nd December, SMALLBIZ100
Braille Alphabet & Number Flashcards

More Than A Card Shop

I'm a on mission to make braille become more mainstream, to ensure school aged children learn what it is, and why it's important, and to increase the number of braille gifts available.

As well as products available to purchase, I also have a range of free downloads, including alphabet reference sheets, a fun quiz for children and colouring sheets.

Free Resources

Accessibility

Accessibility is an important aspect of my business, not only do I want my products to be accessible but I want my business to be accessible.

I have tried to make the website accessible but please do let me know if you notice any issues, I am a bit limited as it's a Shopify site but I will make whatever changes I possibly can to ensure everybody has a good experience.

Is your business as accessible as it could be?